Nat Chebot
A decade-plus from steering strategy at global agencies to owning go-to-market for SaaS.
About, briefly
Shaped by agency strategy, sharpened in-house marketing
Agency
Strategy for GSK, Tele2 and PepsiCo and many more across Omnicom and WPP.
In-house
Product-led marketing for B2B and B2C — SaaS, monetisation and telecom.
The work itself.
A selection of launches, products and campaigns — with the original stories behind the work.
More work? Ask me ↗
Adaptavist · AtlassianMicroscopeTurned raw Jira audit CSVs into a self-serve migration dashboard — growing Marketplace installs 6×, cutting scoping from weeks to the first meeting, and contributing to two Partner of the Year wins.
YotaSilly BonusesA campaign that made competitors’ loyalty rewards look absurd next to Yota’s real-cash refunds for unused minutes.
YotaBetter in CashAn interactive branded game that turned awkward change-giving into a playful argument for useful rewards over random trinkets.
YotaEveryone Has Their OwnA product-led launch that used real usage data to recommend a personal mobile plan, improving conversion performance 2.5×.
YotaYota EverywhereSeven films built from recognisably Russian everyday moments to make one coverage claim memorable: Yota works across all 155,649 settlements.
YotaName Your PriceA product launch that reversed the usual tariff logic: customers chose exactly what to spend first, then picked the mix of minutes and data that fit.
Protek · P1PRO.CASEA research-led platform concept for doctors and pharma businesses — from interviews and MVP to roadmap and unit economics — awarded P1’s top Supreme level.In writing.
The Metrics That Matter in 2026
A practical scorecard for nine business models — from e-commerce and SaaS to AI agents and outcome-based services.
EdTech After the Boom: What the $404 Billion Forecast Got Right (and Wrong)
AI tutors, a funding winter, microlearning, and the new race to prove that students actually learn.
The Ultimate Guide to Commercial Models
Monetisation, revenue mechanics, pricing structure and billing — the four building blocks behind a commercial model that can grow with the product.
Mastering Your Git Repositories
Four practical ways to manage, protect and enforce standards across Git repositories with ScriptRunner for Bitbucket.
Dynamic Forms Is Now Available for Bitbucket
How Dynamic Forms gives engineering teams configurable, no-code access to powerful automation — without handing everyone the underlying code.
On record
Beyond the bio.
Conversations about product, international careers and the choices behind the titles.
How to land a UK role — and the visa with itA long-form conversation with EP Advisory about positioning, interviews, relocation and securing a UK work visa.Freedom to growOn crossing teams, launching new ideas and what happens when a company trusts people to experiment.
A different kind of trackMusic production, Ableton and a stint managing a band.
Finding work beyond bordersA practical conversation on international job-search strategy, CVs, interviews, salary expectations and the move to London.
The scenic route into productFrom agency strategy to product at Yota: looking for the missing business piece and turning a horizontal career into an advantage.
The person behind the productPasta, podcasts, a properly bingeable series and people — the ingredients of an ideal weekend, according to Yota.
Research before roadmapA guest session for HSE’s Marketing master’s students on research in product development, grounded in tools and practices from Yota.